The 10 Most Popular Outdoor Activities In The UK For 2024

If you’re keen to try out a new activity this year, use this as inspiration. Utilising Google search data, the outdoor experts at Blacks have revealed which outdoor activities are surging in popularity in 2024. There’s one activity in particular which comes out on top – and it might surprise you.

Natalie Byrne, the content marketing manager at Blacks says: “The importance of taking time out from our busy lifestyles to embrace the nature around us and engage in outdoor activities can often be overlooked. However, exploring the great outdoors can have a hugely positive impact on our mental health and overall wellbeing.

“Fresh air, natural sunlight, and connecting with nature have all been proven to help reduce stress, boost mood, and enhance physical health. At Blacks, we’re encouraging people to ignite their sense of adventure, as part of our trailblazers campaign.

“Whether you’re a thrill-seeker who enjoys scrambling and mountain biking, or you’re simply someone who prefers to spend your time soaking in the beauty of nature while camping, plenty of outdoor activities are readily available for you to try out this year.”

Keep reading to find out what the most popular outdoor activity is set to be in 2024…

The No. 1 most popular outdoor activity for 2024…

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Drumroll, please…the most popular outdoor pursuit for 2024 is scrambling. With a year-on-year search increase of 133%, scrambling has seen the biggest boom in interest in any outdoor activity. So, what is it?

Scrambling is where hiking meets climbing, and involves the ascent or descent of rough, rocky terrain. This hybrid activity is perfect for anyone looking to add more thrill to their hikes – as the terrain gets steeper, you use your hands to get uphill as well as your feet.

“For harder scrambles, you need the skills of a rock climber,” says Mike Raine, senior instructor at Plas y Brenin. “While for the easier scrambles, they are generally journeys up the mountains where you begin to need to use your hands.”

Scrambling hotspots include the Peak District, Gobhar and Crib Goch – these locations have varied terrain and plenty of elevation (not to mention, stunning scenery).

Read our guide to the best hiking boots to buy in 2024.

Top outdoor activities 2024

Scrambling isn’t the only outdoor activity to be gaining momentum in 2024. From a relaxing bike ride to exhilarating rafting, these are the top fresh air pursuits set to be popular in the year ahead:

  1. Scrambling (+133%)
  2. Cycling (+75%)
  3. Camping (+45%)
  4. Climbing (+38%)
  5. Marathon training (+36%)
  6. Foraging (+32%)
  7. Via Ferrata (+30%)
  8. Hiking (+25%)
  9. River rafting (+24%)
  10. Rock climbing (+22%)
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Bone China Travel Mug
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Wild Swimming Print
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Utility Roll With Kupilka Cutlery
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Bicycle Etched Enamel Mug
Bicycle Etched Enamel Mug
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Rolling Hills Art Print with Card Mount and Frame
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Metal Water Bottle with Cotswold Hare
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