LIV Golf is nearing a deal to purchase air time for its tournaments on U.S. cable television, multiple people with knowledge of the situation have told Golfweek. The potential agreement — which is still being finalized — is with Fox Sports 1.
While media companies typically pay sports leagues a substantial rights fee to air their products, the deal would not see LIV receive payment, said a person familiar with the discussions. Instead, LIV —