A screenshot of Fortnite characters looking at a blank billboard with an Xbox logo.

Image: Xbox / Epic / Kotaku

Raise your hand if you’re excited to see more ads inside your favorite video games? I don’t see any hands. Well, bad news: A new report claims that Microsoft is building an advertising program to give “select brands” the ability to buy ads that will then appear in free-to-play Xbox games. And while the report says Microsoft and Xbox are being careful to not “irritate” players or

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Microsoft’s Xbox Cloud Gaming service (formerly called xCloud) is now available on iOS devices and Windows 10 PCs to Xbox Game Pass Ultimate subscribers. Back in April, the company announced an invite-only beta for Xbox Cloud Gaming on iOS devices and PC and now, it is rolling out to everyone in 22 countries. iOS and PC users will be able to make use of Xbox Cloud Gaming via their browser if they have a decent

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(GeekWire Chart)

The latest Xbox console release helped Microsoft hit a new mark for gaming revenue, topping $5 billion during the December quarter, up 51{066dbc63777e5ed549f406789d72fdeebd77a32711d57f7b38ff2b35c4ba2a42} year-over-year.

Microsoft’s gaming arm boosted its fiscal second quarter results reported Tuesday, which beat analyst expectations as overall revenue climbed 17{066dbc63777e5ed549f406789d72fdeebd77a32711d57f7b38ff2b35c4ba2a42} to more than $43 billion, and profits rose 33{066dbc63777e5ed549f406789d72fdeebd77a32711d57f7b38ff2b35c4ba2a42} to $15.5 billion.

The November debut of the Xbox Series X and S, Microsoft’s entry into the ninth-generation console wars,

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