• Get ready for sports to be the next big investment asset class
    Sports News

    Get ready for sports to be the next big investment asset class

    Jerry Jones bought the Dallas Cowboys in 1989 for $140 million, and today the NFL club’s valuation sits at about $8 billion. While an NFL team is very rarely up for grabs, newer sports teams, leagues, and adjacent companies are increasingly being seen as hot investment opportunities. Angel City Football Club founder and managing partner at Upfront Ventures Kara Nortman told the audience at Fast Company’s Innovation Festival that opportunities are ripe in sports, particularly because of the proliferation of streaming services. She said because of the ever-increasing demand for sports content, emerging leagues in emerging sports have an opportunity to find a broader audience. CBS, for example, bought multiyear…

    Comments Off on Get ready for sports to be the next big investment asset class