• China’s Public Sector to Invest in Outdoor Sports
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    China’s Public Sector to Invest in Outdoor Sports

    What Happened: In the wake of the rising popularity of outdoor sports such as cycling, skiing, trekking, paddle boarding, and paragliding — China’s public sector has pledged to provide infrastructure and more resources for outdoor activities.  According to a November 26 report by People’s Daily, China’s General Administration of Sport published a “2022-2025 Outdoor Sports Sector Development Plan” in late October. The plan calls for the sector to reach revenues of $420 billion (3 trillion RMB) and to raise a group of competitive outdoor sports companies by 2025 — creating 100 outdoor sports events by the same year.  China will designate parts of its national parks and nature reserves for outdoor sports…

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