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    Water Sports Foundation inaugural safety outreach exceeds expectations

    A national public relations campaign by the nonprofit Water Sports Foundation has far exceeded preliminary expectations, generating more than 600 million positive boating safety media impressions over a five-month period, from April – August 2021. Designed as a proof-of-concept project funded by a modest nonprofit grant of $89,000 from the U.S. Coast Guard, the Water Sports Foundation’s PR campaign delivered a whopping 490 news stories promoting boating safety and 601,140,419 earned media impressions —nearly 10 times its initial goal of 65 million. The campaign’s widespread coverage included media appearances and interviews on television stations including two live segments on The Weather Channel on the Fourth of July, along with dozens…

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